event & environmental • information design • marketing & campaigns
The All-Star Game is my team's biggest event of the year. This collection includes collateral and signage created for MLB's 93rd Midsummer Classic using various elements of our Extended Style Guide.
This is the first major style guide that I have seen from start to finish and was created in collaboration with the whole Brand Design Team.
This is the first major style guide that I have seen from start to finish and was created in collaboration with the whole Brand Design Team.
Snapchat Scavenger Hunt Activation
Over the course of 2 months, I designed Informative Collateral & Floor Decals for 8 locations across Seattle as part of our Snapchat Scavenger Hunt Activation. Throughout this process, I also participated in weekly calls with our digital/UX design vendor and internal marketing teams to bring this experience to life.
In the Wild
Player Invites
In addition to design and production, my team and I worked with a vendor to determine printing techniques and materials.
Light Rail Stations (Stadium
& International Stations)
& International Stations)
Design and Print Production for a full takeover of static graphics including the organization of player placement for 38 total pillars.
Designed with the proper specifications such as image quality for large-scale hi-res print, diversity of team representation across the 30 clubs, and player All-Star appearance likelihood.
Art Direction & Storyboarding for corresponding motion graphic ad.
T-Mobile Park Mariners
Store Takeover
Store Takeover
Design and Production for All-Star merchandise promotional graphics at the T-Mobile Park Mariners' Team Store
Media Availability
Design and Production for All-Star Media Day Informational Signage.
Evites and Digital Assets
Miscellaneous Collateral & Design
in the Wild
in the Wild
Additional ASG projects I worked on:
• Directional/Signage templates
• Credential Lanyard
• Red Carpet Player Entry Screen Templates
• MLB Draft Signage Kits
• Consumer Products Dirt Labels
• SUTC Cards (Production)
• Physical Ballpark Graphics (Production)