information design • marketing
As a branding designer for Generate, Northeastern's Student-led Product Development Studio,
I worked with an established brand to design print and digital collateral.
Then as a branding lead, I lead weekly critiques with my team of designers and a copywriter.
I worked with an established brand to design print and digital collateral.
Then as a branding lead, I lead weekly critiques with my team of designers and a copywriter.
Below are some of the projects I've worked on ranging from informational posters to fun community projects.
All work here was done in InDesign, Illustrator, and Procreate.
Product Development Cycle Infographic
One of my favorite projects I've done was a large infographic poster I was asked to design, to be hung in the hallways outside our makerspace. It depicts the product development cycle as used by Generate.
Process: Lo-fi Iterations
After initial mood boarding and research, I began by sketching a few rounds of low-fidelity iterations to establish space and hierarchy.
Process: Hi-fi Iterations
A few of the high-fidelity iterations I went through before settling on the final poster.
2020-21 Values
Instagram Graphic Posts
Showcase Branding Fall 2020
Generate Bingo Card
