marketing (social media) & campaigns • identity • motion graphics • apparel
During the Fall 2020 semester, I had the opportunity to rebrand NU Stage, a club that I have been performing in since I first got to Northeastern.
Serving in a new Graphic Designer role on our Committee of Outreach and Publicity (COOP), I revamped our logo, established colors & typefaces, and compiled them all in a brand book for future instruction.
Phase 1: Logo Transformation
The Old Logo
As the COOP Media Chair for the previous two semesters, I noticed a few pain points when using our original logo:
• It was only available in a .png format, making it blurry in large applications
• In smaller applications, such as social media profile pictures, the type was too small to read
• The typeface(s) and colors used were not recorded, so it was difficult to create cohesive branded material
The New Logo
As an ever growing club, and with increased reliance on digital platforms to connect with our community during the pandemic, we felt it was the perfect time to give our brand a little bit of a boost.
I opted to keep the spotlight icon as it was an already recognizable mark in our community, and created an editable file in Illustrator. Instead of the original full logo, this mark could also be used on it's own. Moving the logotype to the side also offered a more prominent look for larger applications.
Although I used similar colors to the original logo, I selected a more vibrant set to convey the liveliness of our club and our productions.
Phase 2: New Brand Book & Style Guide
(after clicking the window below, the arrow keys can be used to scroll back and forth)
Phase 3: New Brand Application
Social Media Implementation
Working with this semester's Social Media Chair, I set up a Figma team for us to create our social media graphics.
The new dynamic colors lit up our page and were a great contrast to the dark stage photographs taken for each production.
Motion Design
(for virtual pandemic shows & projects)
(for virtual pandemic shows & projects)
Branded Apparel
Previously...
Informational graphics highlighting our upcoming Spring 2020 season created during my time as Social Media Chair.
Our old logo is visible both in the graphic and
as it was seen as our profile picture.
as it was seen as our profile picture.